{"data":{"allWpPost":{"nodes":[{"id":"cG9zdDo0Njc0","title":"How to Implement a Customer Engagement Strategy With Customer Engagement Trends","slug":"customer-engagement-strategy","excerpt":"<p>When comparing interest in customer engagement over the last 15 years we see a steady increase in search volume. It&#8217;s no wonder, with software companies constantly looking for new ways to view and use data to improve customer engagement strategies and customer experience. We want to help guide professionals through this ever-changing journey. 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By retaining existing customers and increasing the amount of revenue they provide, companies can boost their profits for less cost and effort than finding new customers. This guide explains exactly what account expansion is and why it’s vital for your business. 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